One of the reasons many startups build mobile apps is that it’s easier to take the mind space of users and you get something interesting called push notifications. This video explains it very well
https://youtu.be/ATYhOlK11QM?si=1uOSxTvrK1SP33F1
In previous versions of Android Push notifications were enabled by default but in the latest version, there is a popup that takes user consent for push notifications. If the user denies you can use in App popups to nudge users to enable push notifications with a compelling copy showing what’s the benefit of doing it
Many reports claim that Push can be a game changer and they are right but the only catch is that they are living in the past as the channel has become quite old and as the volume grows it’s more difficult to get noticed
The delivery rate of push notifications decreases with time in most B2C apps. This is because of two factors, app uninstalls and push token expiry. Google does not define very clearly when a push token expires but you can think of it as if a user is inactive for more than a few weeks even after having the app you won’t be able to deliver push notifications to them
They are not great for direct conversions but are awesome for branding as even if the user does not click on it, you create a recall value
The sin while sending push notifications is broadcasting, you must never send a generic push notification to everyone, there should be some personalization, Zomato and Swiggy do it very well. Some CRM software enables you to send different sorts of notifications. For example, CleverTap provides a timer template, zero-bezel template five icons template
MyGate sends updates very well and Rapido has a brilliant way of sending push to their users
Notifications for some users are a great way of killing time, for ex- Shopping notifications by e-commerce app. It might seem counterintuitive that why will someone click on a blue top if they are not interested in buying a blue top but if they end up spending a lot of time browsing through that push they might end up buying green jeans.
RCS is Rich Communication Service. You can consider this as an advanced SMS. It’s a good explainer of what RCS is